The Yelp
Trend Tracker
Based on millions of daily consumer interactions, Yelp data is at the center of the cultural conversation and can track emerging trends across hundreds of categories, whether it’s new dishes on the menu or ways to spruce up your home.
April 2024
Beyoncé’s country renaissance, crookie craze, and custom charm bracelets
This month on Yelp, Beyoncé's Cowboy Carter is leading increases in country-related searches, the viral “crookie” is making its way to U.S. bakeries, Yelp users are making one-of-a-kind accessories, and March Madness dominates sports bars across the country.
Changes in search on Yelp in March 2024 vs. March 2023
The Yeehaw Agenda
You heard about the Beyoncé Bump, and now the artist’s newest album Cowboy Carter is creating a new surge – this time in country-related searches from line dancing to western wear.
Le crookie comes to the U.S.
Search Increases
Cookie croissant
23,300%
The viral "crookie," a flaky croissant dough stuffed with a gooey chocolate chip cookie, was first spotted in Paris and bakeries can't add the treat fast enough. The pastry has made its way stateside to local bakeries like Janie's Life-Changing Baked Goods and we predict more croissant fusions are on the horizon.
Charmed accessories
Search Increases
Charm bracelet
1,232%
Yelp users are searching for these custom jewelry pieces, incorporating vintage charms to make one-of-a-kind accessories at local shops like Brooklyn Charm.
A new pace
Search Increases
Running club
52%
More people are lacing up their sneakers and joining running clubs to train together as the running trend picks up pace on Yelp.
All eyes on the March Mavens
Search Increases
Sports bar with a TV
73%
As college basketball players like Caitlin Clark and Angel Reese have been breaking records both on the court and in viewership, Yelp users are increasingly searching for the best sports bars with TVs so they don't miss a single shot of March Madness.
Spring harvest
Search Increases
Garden services
47%
Right on time for Earth Month, Yelp users are growing a green thumb and seeking services to prep their garden for the spring and summer harvest.
March 2024
Women led consumer trends in the "Year of the Girl"
In honor of Women’s History Month, this month’s trend tracker celebrates the trends popularized by women that influenced consumer behavior and fueled the she-conomy.
Changes in consumer searches on Yelp in 2023 vs. 2022
Reading resurgence
Search Increases
Women-owned bookstores
74%
BookTok and celebrity book clubs have helped a new generation of women writers send their masses of devoted fans to local bookstores for their latest releases.
Featured In
Scalp self-care
Search Increases
Head spa
550%
Viral head spa treatments have caught the attention of Yelpers, combining deep scalp cleanses with relaxing ASMR sounds.
Signature scent
Search Increases
Make your own perfume
52%
Inspired by popular creators, users are adding a touch of quiet luxury to their beauty routine with custom signature scents.
Featured In
Reformer revolution
Search Increases
Women-owned pilates studios
353%
Celebrities like Lori Harvey and Miley Cyrus credit pilates for their solid core and strong arms, leading Yelpers to sign up for classes at their local pilates studios.
Featured In
Smoothie selfie
Search Increases
Erewhon
91%
Known for its viral collabs with female celebrities, Erewhon stores draw fans looking to snap a pic with their Coconut Cloud smoothie or soft serve Hailey's Way.
Featured In
Find your season
Search Increases
Color analysis
210%
To personalize their wardrobe, style experts are helping users determine if they are a summer, winter, autumn, or spring color palette.
Methodology
Search Trends
Yelp identified trends within searches by measuring the frequency of the phrases mentioned per million searches on Yelp. Trend statistics are noted as year-over-year comparisons.
Stay on Trend
Interested in learning more or using Yelp data to inform a story? Reach out to press@yelp.com.