The Yelp Economic Average (YEA) is a benchmark of local economic activity in the U.S.

The quarterly report helps policymakers and the general public understand how local economies are faring across America.

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About Our Approach

What does YEA measure?

Yelp's data science team analyzes consumer interest and demand, as well as business survival, from millions of local businesses and tens of millions of users on our platform.

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What makes YEA different from other indicators?

YEA analyzes the part of the national economy where business is done locally – through local business to consumer transactions, near where you live, work and travel. This is an important and often understudied part of the economy.

Because we use our proprietary data to inform the analysis, YEA provides a near real-time measure of local U.S. economies on a more granular level than other publicly available sources.

Key Findings from Yelp’s Latest Economic Average

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Industries With More New Openings

  1. Home Services
  2. Local Services
  3. Professional Services

Q4 2020 vs. Q4 2019

Business Reopenings During the Pandemic


between Mar 1 and Dec 31, 2020

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For the Annual 2020 Yelp Economic Average report, we’re using a new methodology that tracks several indicators on a daily basis. For more on the methodology for this report, click here.

As Seen In

What Industry Experts Have Said

Yelp data can complement government surveys by measuring economic activity in close to real time, at a granular level, and at a variety of geographic scales.

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