Yelp Economic Average
Yelp’s Economic Average (YEA) is a benchmark of local economic activity in the U.S.
The quarterly report helps policymakers and the general public understand how local economies are faring across America.
About Our Approach
What does YEA measure?
Yelp's data science team analyzes consumer interest and demand, as well as business survival, from millions of local businesses and tens of millions of users on our platform.
The opening of new businesses and an increase in consumer engagement both boost YEA.
What makes YEA different from other indicators?
YEA analyzes the part of the national economy where business is done locally – through local business to consumer transactions, near where you live, work and travel. This is an important and often understudied part of the economy.
Because we use our proprietary data to inform the analysis, YEA provides a near real-time measure of local U.S. economies on a more granular level than other publicly available sources. In fact, for every quarterly report since we introduced YEA, its change from the prior quarter has matched the change in GDP growth.
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