Yelp Economic Average

The Yelp Economic Average (YEA) is a benchmark of local economic activity in the U.S.

The quarterly report helps policymakers and the general public understand how local economies are faring across America.

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About Our Approach

What does YEA measure?

Yelp's data science team analyzes consumer interest and demand, as well as business survival, from millions of local businesses and tens of millions of users on our platform.

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What makes YEA different from other indicators?

YEA analyzes the part of the national economy where business is done locally – through local business to consumer transactions, near where you live, work and travel. This is an important and often understudied part of the economy.

Because we use our proprietary data to inform the analysis, YEA provides a near real-time measure of local U.S. economies on a more granular level than other publicly available sources.

Key Findings from Yelp’s Latest Report

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Categories That Saw the Highest Growth in Business Openings

  1. Hotels & Travel
  2. Home Services
  3. Auto Services
  4. Event Services
  5. Local Services

States That Saw the Highest Growth in Business Openings

  1. Rhode Island
  2. West Virginia
  3. Delaware
  4. Vermont
  5. Idaho

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For the methodology on our 2023 Business Openings Report, click here.

As Seen In

What Industry Experts Have Said

Yelp data can complement government surveys by measuring economic activity in close to real time, at a granular level, and at a variety of geographic scales.

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