Yelp’s Economic Average (YEA) is a benchmark of local economic activity in the U.S.

The quarterly report helps policymakers and the general public understand how local economies are faring across America.

Recent Reports

About Our Approach

What does YEA measure?

Yelp's data science team analyzes consumer interest and demand, as well as business survival, from millions of local businesses and tens of millions of users on our platform.

The opening of new businesses and an increase in consumer engagement both boost YEA.

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What makes YEA different from other indicators?

YEA analyzes the part of the national economy where business is done locally – through local business to consumer transactions, near where you live, work and travel. This is an important and often understudied part of the economy.

Because we use our proprietary data to inform the analysis, YEA provides a near real-time measure of local U.S. economies on a more granular level than other publicly available sources. In fact, for every quarterly report since we introduced YEA, its change from the prior quarter has matched the change in GDP growth.

Key Findings from Yelp’s Latest Economic Average

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Overall YEA Score

97.9

(-1.4% Nationally QoQ)

Fastest Growing States

  1. North Dakota
  2. South Dakota
  3. Wyoming
  4. Hawaii
  5. Alaska

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What Industry Experts Have Said

Yelp data can complement government surveys by measuring economic activity in close to real time, at a granular level, and at a variety of geographic scales.

Get in Touch

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