Who compiles these trends and insights?

Yelp's Data Science team holds a wide range of analytical expertise, driving decision making throughout the company. They tell stories with data, empowering Yelp to uncover more ways to provide value to users and local businesses.

Our data scientists dig into millions of reviews, photos, and searches to find consumer trends, popular businesses, and local insights on everything from the best restaurants to linguistic patterns. We work with journalists who use our data insights to track the rise of poke and vaping and find the best airports to eat in. We share data with researchers and students through our open dataset, and award prizes to the best uses of the data. Researchers have used our data to study what underlies poor patient experiences at hospitals, positive food-hygiene effects from posting inspection scores, the kinds of businesses whose openings are associated with increases in housing prices, the impact of minimum-wage levels on restaurant success, consumers’ willingness to travel within their cities for food, and why restaurants that are out-of-the-way are often better. Through Yelp data we're able to tell both broad economic stories and niche vertical stories that help inform the general public – including business owners, consumers and policy makers – about the world around us.

Interested in learning more or using Yelp Data to inform a story? Please reach out at [email protected].

Yelp data in the wild

The New York Times

“According to new data from the restaurant reviewing website Yelp, the share of Chinese restaurants in the top 20 metropolitan areas has been consistently falling. Five years ago, an average of 7.3 percent of all restaurants in these areas were Chinese, compared with 6.5 percent today. That reflects 1,200 fewer Chinese restaurants at a time when these 20 places added more than 15,000 restaurants over all.”

The Washington Post

“Yelp’s vast databases, which allow us to break out segments not yet tracked by the government, agree. Since the end of 2012, vape shops have been the fastest-growing large retail segment tracked by the online review site. The shops are concentrated in the West and South, Yelp data show, with Nevada and Oklahoma competing for the title of vapingest state.”

The Wall Street Journal

“Yelp provided averages of its ratings for all restaurants at each airport for the 12 months ended Sept. 30.”

The Atlantic

“Restaurants hovering around a 3.5 rating are on the razor’s edge of success and total failure; a half-point rise in Yelp ratings for such restaurants can increase sell-out evenings by about 50 percent. These mediocre-rated restaurants operate on such slim margins that a one-dollar increase in the minimum wage can seriously increase the likelihood of closing.”

The Washington Post

“Yelp, a site where people review and rate restaurants and other businesses, has released some fascinating data on what convention goers are searching for most. The results vary a lot by party, in sometimes predictable and sometimes surprising ways.”


“Yelp 15 gives people a way to discover trends via Yelp data from hundreds of millions of people, 192 million reviews, tens of billions of connections between people and businesses and over 40 million words of gratitude over the past 15 years.”